This blog post is going to cover two main points – 4K and Digital Delivery

4K- You probably heard this term somewhere. It’s a feature that new TV’s now advertise and streaming platforms such as Netflix and YouTube support. This blog post will tell you everything you need to know (well not literally everything, but all the important stuff), and why it’s important to wedding cinema.

4K or UHD in it’s basics is a term to describe a higher resolution. It’s essentially the next upgrade to HD.

SD: 720 x 480 pixels (480p)
Full HD: 1920 x 1080 pixels (1080p)
4k/Ultra HD: 3840 x 2160 pixels (2160p)

Going from SD to HD was huge. I remember when  we got our first HDTV. Everything was so clear all of a sudden. The future was here. Well, the future is coming again. As you can see from the picture above, HD to UHD is a huge difference.

Currently, only Netflix and Youtube support 4K resolution. And even then, most people don’t have UHD TVs, or UHD monitors, to appreciate the content. 4K is currently also heavily compressed due to slow internet speeds. So, you’re still not seeing what you should be seeing if you are watching something from Netflix.

So what is this what to do with weddings? Well we are at that point, where 4K will become the standard in the next five years. We still deliver our files in HD, because that’s all we have access to. While we will start shooting in 4K this year, delivery is a whole another issue!

Currently, it’s impossible to burn 4K blurays on a consumer level. Our online delivery system also doesn’t support 4K. Of course, we could just upload a 4K wedding video to Youtube, but, what’s the point of this right now? You need to get a UHD TV & a faster internet connection. Plus, YouTube really isn’t the best place to deliver a final wedding video.

If posterity is important to you and you’d like to ensure your grandchildren can enjoy your wedding film in the best possible quality, 4K is the best way to preserve your investment.  And it’s something you should ask your videographer about!